C.F. Martin & Co. Taps Richlyn Marketing

C.F. Martin & Co. continues to expand its relationship with country music artists and the industry by hiring brand marketing consultants Kate Richardson and Lynn Tinsey, owners of Nashville based Richlyn Marketing.

The firm will focus on strategic partnerships aligning the Martin brand with artists, events and media outlets. It will also increase Martin’s brand awareness among members of the music industry in Nashville.

“We are honored to be selected by C. F. Martin & Co., to represent their iconic brand,” said Richardson. “It is an exciting time to be a part of the Martin family, and we look forward to introducing great artists to these amazing instruments and strings.”

“We are thrilled to have Kate Richardson and Lynn Tinsey of Richlyn Marketing join the Martin family,” said Amani Duncan, Vice President of Brand Marketing for Martin Guitar. “Their combined exceptional expertise and enthusiasm for the Martin brand will greatly bolster our work together and enhance our relationships in the Nashville music community moving forward.”

Richardson is a music industry veteran with over 20 years of experience in marketing and public relations and is the former Director of Marketing at Gibson Guitars. Tinsey brings over 18 years of marketing experience including developing Procter & Gamble’s targeted marketing programs.