Two-time ACM New Female Vocalist nominee Sarah Buxton is teaming up with CMT to become the first country artist to give fans an “augmented reality” experience. Augmented Reality (AR) is a technology that allows the physical real-world environment to merge with or be augmented by virtual computer-generated imagery. As the first-ever augmented reality offering from a country act, Buxton and CMT are making history, allowing online viewers to engage with the artist as active participants in an all new 3D experience.
Fans can visit CMT.com to print a unique symbol that, when held up to a computer’s webcam, will bring Buxton’s “Outside My Window” music video to 3D virtual life. After printing the symbol online and following online instructions, they can then take part in the full augmented reality experience. For those who want to sample augmented reality but don’t have access to a webcam, a video will be posted at CMT.com for users to share in the experience.
All initially released physical and digital copies of Buxton’s self-titled debut album will also contain another augmented reality marker that will offer users an entirely different experience. Fans can visit www.sarahbuxton.com/ar and hold this symbol up to their webcam starting Tuesday, February 23, the day the project releases, for the chance to become the singer’s virtual guitar player.
Category: Artist, Featured, Sales/Marketing
