Big Machine Label Group has hired Jake Basden as Director of Publicity. In this position, Basden (pronounced Bays-den) will oversee all aspects of media relations for the three labels under the BMLG umbrella (Big Machine Records, The Valory Music Co., and Republic Nashville). Basden will relocate from New York to join the company.
“We have been on a search to find just the right dynamic to head up the Big Machine Label Group Publicity Department and in Jake Basden I think we’ve found just that,” says BMLG President/CEO Scott Borchetta. “There were many great candidates but Jake’s passion and get-it-done attitude, as well as a great background with Edelman NY, tipped the scales. He’s a big thinker and has a unique perspective on how we are going to move forward.”
Basden most recently worked as a Director in the Sports and Entertainment division for Edelman New York, the world’s largest independent public relations firm. During his tenure with Edelman, Basden worked on programs for companies such as Unilever, Pepsi and Shell Oil. He also worked on campaigns and endorsements with a variety of artists including Lady Gaga, Lady Antebellum, Martina McBride, Weezer, T.I., Craig Morgan and more. Prior to Edelman, Basden worked at Ogilvy Public Relations in New York. His work with Ogilvy earned him a “Young PR Professional of the Year” award by PR Week magazine in 2008.
“New York was very good to me and taught me a lot,” says Basden. “I am looking forward to bringing my big agency work ethic and key learnings from the Big Apple to the Big Machine Label Group and its roster of artists.”
Basden’s official start date is July 11 and can be reached at 615-324-7769 or jake.basden@bigmachinemail.com
