Mountain Dew has partnered with Dierks Bentley as a sponsor on the singer’s upcoming Riser Tour. Bentley’s tour will launch on May 9 in Charlotte, N.C. and feature special guests Chris Young, Chase Rice and Jon Pardi.
“Fans know that they are getting something real when they listen to Dierks Bentley – he expresses who he is through his music and that’s a trait that vibes really well with the Mountain Dew brand,” said Mountain Dew’s VP, Marketing Greg Lyons. “We’re so excited to welcome him into the Dew family, and know that Dew Nation will be a big supporter of his.”
“I’m fired up about the tour this summer and happy to have Mountain Dew and the DEW Nation joining us out on the road,” said Bentley. “Dew is a brand that encourages individuality and doing things your own way, and that’s something I can definitely identify with and get behind.”
Bentley’s latest album Riser will hit stores on Feb. 25, 2014. For more information, visit dierks.com.
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Michael Smith is the Operations Manager at MusicRow Enterprises, where he works in the sales and editorial departments, and manages MusicRow's CountryBreakout Chart. He holds a BA from Vanderbilt University. Please send feedback to msmith@musicrow.comView Author Profile
