Bays Promoted to Executive Vice President at Capitol Christian Distribution

Greg Bays

Greg Bays has been promoted to Executive Vice President, Capitol Christian Distribution. Bays has been with the company for 21 years, rising to the position of Sr. VP, Sales and Marketing in 2005. He will report to Bill Hearn, President and CEO, Capitol Christian Music Group (CCMG).

“This promotion is well deserved as Greg has effectively led our distribution company as its Senior Vice President through the digital market transformation as well as paradigm-shifting initiatives moving the company into home video and book publishing distribution,” says Hearn. “Under Greg’s direction, Capitol Christian Distribution has become the market leader in Christian products distribution, in addition to being named Billboard Magazine’s Christian Music Distributor of the Year 15 of the last 18 years. Greg has also done an excellent job guiding his team and our business through the recent transition into the Universal Music Group Distribution system.”

Prior to his time at Capitol Christian Music Group, Bays spent seven years in Christian retail. Bays will continue to lead the sales function, strategic retail market development initiatives, catalog development and liaison with Universal Music Group Distribution on behalf of Capitol Christian Music Group’s proprietary label groups and more than 25 third-party music, home video and book publishing partnerships.

“I continue to be excited about the future of the Christian products industry and the new challenges, opportunities, and relationships each day brings,” says Bays. “We have an outstanding team focused on growth through the development of innovative ways to serve our people, retailers, creative partners, and the consumer. I am grateful for the opportunity to contribute to this team and our vision to impact culture and resource the church with exceptional music, movies and books.”

Capitol Christian Music Group operates several divisions including Capitol CMG Label Group (Sparrow Records, ForeFront Records, Credential Recordings, sixsteprecords, Hillsong), EMI Gospel, Capitol CMG Distribution and Capitol CMG Publishing.