Barns Named New Nielsen CEO

Dwight M. “Mitch” Barns has been named Nielsen’s new CEO beginning Jan. 1. A 16-year veteran of the company who has 28 years in marketing, Barns will succeed David L. Calhoun in the position, as Calhoun becomes Executive Chairman of Nielsen’s Board of Directors. The current Chairman of the Board, James M. Kilts, will step down as Chairman but remain on the Board as a member.

“Nielsen is successfully implementing its global strategy, and the time is right to name the next leader to take the company to its next phase of growth,” said Calhoun. “Mitch’s strong track record at the helm of a number of key Nielsen business units around the world –- combined with his vision and commitment to our strategic plan – puts the company on solid footing for continued global expansion and value creation,” he added. “I will continue to remain invested in Mitch’s success in my new role.”

“I am honored by this opportunity to serve Nielsen as its Chief Executive Officer, and I am thankful for the Board’s vote of confidence,” said Barns of the new appointment. “Throughout my 16 years at this company, I’ve been privileged to work side-by-side with talented leaders and associates in Nielsen businesses across the world. I look forward to continuing our work together to anticipate client needs with ongoing innovation and expand our footprint in developing markets, while consistently delivering growth and enhancing shareholder value.”