‘Austin City Limits’ Sets Ticketing Deal With AXS

AXS, a leading ticketing and digital media platform, has entered into an agreement to become the exclusive ticketing partner for television music series Austin City Limits. The show created and produced by KLRU-TV, Austin PBS, is the longest-running music program in television history. AXS will support ticketing for the live studio audience at KLRU-TV’s tapings of the show, which take place at ACL Live at The Moody Theater in downtown Austin.

AXS will be the sole ticketing software provider for live productions of the television series which presents 13 episodes each season that air on PBS. In addition, AXS will be a Production Underwriter for the 2017 Austin City Limits Hall of Fame Inductions & Celebration Special broadcast nationally on PBS on Dec. 31, 2017 (check local listings). KLRU will have full access to the AXS platform to manage every aspect of ticketing inventory and offers to their Friends of Austin City Limits members and donors from a single, powerful administrative control center. Access for Austin City Limits tapings remain complimentary as a thank you for station supporters and to the public as always and are distributed via an online giveaway.

“We are thrilled to be partnering with KLRU and Austin City Limits, one of the most iconic music brands in the world,” said Blaine LeGere, SVP of Business Development for AXS. “This new relationship showcases our ability to provide a well tailored solution to the specific non-profit requirements of KLRU.”

“This is a milestone year for Austin City Limits and the addition of AXS to our team makes the program even more powerful,” said Bill Stotesbery, CEO and General Manager of KLRU. “Our fans, donors and Friends of Austin City Limits are an important part of the show and we strive to provide them with the best live music experience possible, and now with the tools and services we now have through AXS we continue to move that mission forward.”

Austin City Limits is currently in its 43rd broadcast season with new episodes featuring a stellar slate of music’s finest, including Ed Sheeran, Miranda Lambert, Father John Misty, LCD Soundsystem and more. The show has been designated an Official Rock & Roll Hall of Fame Landmark and earned a Peabody Award for excellence in 2012. The program remains the only television series to be awarded the National Medal of Arts.

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Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at jnicholson@musicrow.com.

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