Artist Updates: Willie Nelson, Cam, Jana Kramer, Cassadee Pope, Brian Collins

Willie’s Reserve Gets Investor

Willie Nelson and Tuatara Capital, L.P. have entered into a partnership to establish Willie’s Reserve, a premium cannabis lifestyle brand. Tuatara Capital will lead an investor group that is financing the development of music legend Nelson’s cannabis brand. Founded in 2014, Tuatara Capital is a specialized alternative investment manager focused on supporting high-growth companies in the legal cannabis industry.

The investor group led by Tuatara Capital shares Willie Nelson’s passion and vision for the cannabis category.

“I hear stories from people across the country about how the end of marijuana prohibition is improving their lives. Legal marijuana makes sense. Good business will prove it can work in America,” said Nelson.

The capital raised in this round will accelerate the development of Willie’s Reserve for the recreational markets in Colorado and Washington, and also other states as regulations allow.

 

Cam Added to Apple Music Festival in London

Arista Nashville/RCA Records singer/songwriter Cam has been announced to perform at this year’s Apple Music Festival in London. The festival, which takes place at London’s Roundhouse, will feature a performance by Cam on Sept. 21, with the evening headlined by Carrie Underwood. Apple will broadcast all performances to music fans around the world for free, live or on-demand via Apple Music and in HD with Apple TV.

With the news, Cam shared, “I’ve been hearing from fans in the UK all year over social media and I’ve been looking for a chance to get over there to play for them.  What an incredible opportunity to make my UK debut at Apple Music Festival!”

 

Jana Kramer, Cassadee Pope Team With CMA, Colgate Optic White

Jana Kramer

For the second year running, Colgate® Optic White® is teaming up with the Country Music Association (CMA) to give fans an insider look at the glamour and excitement around “The 49(th) Annual CMA Awards” taking place on Wednesday, Nov. 4. Fans will get behind-the-scenes content from Kramer and Pope leading up to the 2015 CMA Awards, including Periscope activations in the weeks before the awards, and a co-hosted live Twitter chat with Pope on Tuesday, Nov. 3.

Jana Kramer and Cassadee Pope will share red carpet tips via Twitter, at @OpticWhite, @CountryMusic, @KramerGirl and @CassadeePope.

“When it comes to life’s big moments, the first step to feeling your best is a beautiful smile,” said Kramer. “You can always swap out your shoes or your dress, but your smile is what makes it memorable.”

“The CMA Awards are such an incredible evening for the Country Music community,” said Pope. “I’m thrilled to share in the energy and excitement with our fans!”

Brian Collins Launches Shine A Little Love Festival

Emerging singer-songwriter Brian Collins has launched the Shine A Little Love Festival. Inspired by his current single, “Shine A Little Love,” the festival will take place Oct. 23-24 at Florida’s popular beach destination 30A and will bring along with it an all-star lineup.

Proceeds from this festival will help to ‘Shine Love’ on the Wounded Warrior Project (WWP) and Wesley Burnham Foundation who both work tirelessly to ‘Shine Love’ on others. Tickets are on sale now and can be purchased HERE.

The lineup includes hit songwriters Wynn Varble (Brad Paisley, Daryl Worley, Easton Corbin), Travis Meadows (Dierks Bentley, Jake Owen, Eric Church) and John Driskell Hopkins of Zac Brown Band. Also performing during the weekend are The Best Brothers Band, MAGNO, Casey Twist and Paige Logan of country music duo, North 40. Serving as host and creator of the festival, Collins will also treat the ticket holders to performances both nights.