Apple’s iAds To Focus On iTunes Radio

Apple’s advertising platform iAds will reportedly focus efforts on iTunes Radio. AdWeek reports that Apple will use iAds to compete with Internet radio service Pandora, which recently hired hundreds of employees for its advertising division.

The report also claims that Apple’s iAds team is developing a real-time bidding system to help automate in-app ad sales on iOS. The system would bring convenience to advertisers and help Apple contend with mobile app competitors like Google, Twitter, Millenial Media and MoPub.

Currently, Apple’s iAds are more expensive than advertising options at competing companies.