Jason Aldean has landed a partnership with Coors Light, which will become Aldean’s exclusive alcohol sponsor and launch a national retail promotion around the singer.
“Coors Light is associated with so many of my favorite experiences… tailgating before University of Georgia games, vacations to the beach with my friends, playing bars and clubs when I was coming up in my career,” said Aldean. “This was a no-brainer partnership for me, and I’m especially looking forward to the fridge full of Coors Light they promised all of us for the road.”
Included in the partnership are retail promotions to support the Oct. 16 release of Aldean’s fifth album Night Train. Point-of-sale materials found at outlets like Walmart will feature Aldean’s image and Coors Light Brandling.
In other Aldean news, the young star was recently nominated for three CMA Awards for the Nov. 1 show, including Entertainer of the Year, Male Vocalist of the Year, and Single of the Year (for “Dirt Road Anthem”). His new single “Take A Little Ride” is zooming toward the tops of all the charts after its release in July.
Category: Artist, Featured, Sales/Marketing
