AEG Live has inked a deal with National CineMedia, a top provider of advertising in movie theaters. AEG Live will provide short promotional video clips to be shown prior to feature films, in order to promote upcoming artist tours and music projects.
The first roll-out involves 10- and 20-second video clips promoting the 24-city Enrique Iglesias/Pitbull tour, which launches Sept. 12. Each month, a different AEG Live-affiliated artist will be featured; clips can also cover charitable campaigns. Additionally, theater goers will be able to purchase concert tickets and music from featured artists using the Shazam app.
National CineMedia is owned by Regal Entertainment Group, AMC, and Cinemark. Anschutz Corp. owns both AEG Live and the Regal chain of theaters. The deal allows AEG Live to become the top music supplier to NCM.
Category: Featured
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Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at jnicholson@musicrow.com.View Author Profile
