The CMA welcomed executives from major brands to an event on the morning of the CMA Awards (Nov. 5) to showcase the genre’s potential for marketing partnerships. Held at the Country Music Hall of Fame and Museum, the event was attended by reps from Procter & Gamble, PepsiCo, Colgate-Palmolive, Jose Cuervo and more according to a new article on AdAge.com. While many of the brands in attendance have ties to country—Pepsi has partnered with CMA, Blake Shelton and Lady Antebellum—the event’s goal was to strengthen those ties.
This was the ninth program of its kind hosted by CMA. It highlighted the fact that the genre’s stars are mostly family friendly, that country consumers’ average yearly household income ($76K) is slightly higher than the rest of the population, and that the genre’s fanbase over age 12 has grown 31 percent during the last ten years (80.9 million to 106.6 million).
Ad Age reports that featured guests included G7 CEO Andre Gaccetta, CMA Sr. VP Damon Whiteside, Shazam CEO Rich Riley, BMLG Sr. VP John Zarling, Sony Music Nashville executive Rachel Fontenot and UMGN VP Brad Turcotte.
Read more about country music brand partnerships in MusicRow’s interview with Turcotte, in the just-released Next Big Thing issue.
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Sarah Skates has worked in the music business for more than a decade and is a longtime contributor to MusicRow.View Author Profile
