Martina McBride has signed on to be part of the artist development team for the new original series from E! called, Opening Act.
Producer Nigel Lythgoe and his artist development team, comprised of McBride, label founder Pete Wentz; performer Jason Derulo; producer Antonina Armato; and vocal coach Nick Cooper, will prepare amateur performers, singers and songwriters to play as an opening act for artists such as Brad Paisley, Jason Aldean, Nicki Minaj, Rod Stewart, LMFAO, Jason Mraz, and Gym Class Heroes, among others.
The series promises no auditions, no judges, no eliminations and no competitions. The amateur performers were found through their online videos, and once they are chosen their “performance boot camp” begins. Each participant will be given a one-night-only performance that can make or break their musical career. The twist is that they aren’t aware they are being considered until the show’s host, Olivia Lee, surprises them with the news.
Opening Act premieres Monday, July 9 at 10:00pm ET/PT, on E!
Opening Act Sneak Peak:
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Eric T. Parker oversees operations and contributes editorial for MusicRow's print magazine, MusicRow.com, the RowFax tip sheet and the MusicRow CountryBreakout chart. He also facilitates annual events for the enterprise, including MusicRow Awards, CountryBreakout Awards and the Rising Women on the Row. eparker@musicrow.com | @EricTParkerView Author Profile
