Luke Bryan performs at LP Field on Sat., June 9 during the 2012 CMA Music Festival. Bryan and Kimberly Perry will host "CMA Music Festival: Country's Night to Rock" airing Mon., Sept. 17 on ABC. Photo: Donn Jones/CMA
$6.1 million festival proceeds donated to music education over the years
1.4 million fans in CMA’s aggregate digital audience
1.25 million consumer engagements including product sampling, sales leads and brand impressions
71,000 total daily attendance
31,000 tweets sent to the Jumbotrons at LP Field
22,500 texts sent to the Jumbotrons at LP Field
25,000 fans at the free concerts at the Riverfront both Friday and Saturday
20,000 cheering spectators at the kick-off parade
17,000 number of times the CMA Awards & Music Fest App was downloaded for the festival
10,000 hours worked by volunteers
882 attendees treated by medical workers
730 credentialed journalists, photographers, and videographers
460 volunteers
450 artists performances
250 artists and celebrities appearing at Fan Fair Hall
230 domestic and international media outlets represented
200 hours of concert
94 percent of attendees who are extremely satisfied and plan to attend next year
71 percent of attendees who are college educated
50 brand sponsors
50 number of states represented by attendees
40 radio stations represented by broadcaster attendees
38.5 average age of attendees
38 acts at the Nightly Concerts at LP Field
24 number of countries represented
14 ambulance transports
4 number of times the CMA Music Festival has won IEBA Festival of the Year
About the Author
Sarah Skates has worked in the music business for more than a decade and is a longtime contributor to MusicRow.View Author Profile
