Trace Adkins Named Spokesperson For Travel Center Brand

(L-R): Ken Parent (of Pilot Flying J); Jimmy Haslam (CEO of Pilot Flying J); Adkins; Mark Hazelwood and Mitch Steenrod (Pilot Flying J)

Trace Adkins was announced today (Feb. 17) as a spokesperson for Pilot Flying J’s Spring loyalty program launch. The ‘Driver-driven’ company is the largest operator of travel centers and plazas in North America.

“Trace relates to the hardworking, American professional driver,” said Jimmy Haslam, Pilot Flying J CEO. “He’s been called the hardest working man in country music, and that aligns well with our work ethic at Pilot Flying J. We’re very proud to have Trace on board to represent Pilot Flying J.”

“As much as I travel, my band, crew and I certainly rely on Pilot Flying J travel centers as we tour the country,” Adkins said. “I’m proud to partner with this company as they serve the men and women who are responsible for transporting the products and services of America!”

Trace has also been affiliated with such organizations as the Food Allergy and Anaphylaxis Network, spokesman for the Wounded Warrior Project and has earned a Merit Award for his USO tours through the Middle East. Adkins additionally received the 2010 Artist Humanitarian Award from CRB, and was honored in October 2011 with the Bob Hope Award for Excellence in Entertainment by the Congressional Medal of Honor Society.