Music industry veteran Ruth Gonzalez has announced the opening of 12South Entertainment, which will provide expertise for talent buying, touring, sponsorships, and event solutions.
Gonzalez has more than 15 years experience as a music talent agent, including nine years with CAA in Beverly Hills. While there she worked with Jesse McCartney, Ashlee Simpson, Nikka Costa, Will Hoge, Van Hunt and Phantom Planet among others. Most recently she was VP Operations for MAC Presents, where she oversaw sponsorship activation logistics, IT services, and publicity. Her career also includes time with Atlanta venues the Dark Horse Tavern and The Point, as well as stage management for the city’s Music Midtown Festival.
“I’ve worn many hats over the years in the music industry and at the end of the day, I’m still just a passionate music lover,” says Gonzalez. “The goal of my company is to search for new and additional revenue streams for artists.”
Current 12South Entertainment clients include The CMO Club, MultiplyLive, TEDxNashville, and The Steven Roth Band.
Reach Gonzalez here.
