Opry To Open “Shop On Broadway”

Opry Originals: The Shop On Broadway, a Grand Ole Opry-themed retail store, is set to open on Nashville’s Lower Broadway area at 300 Broadway on Thursday, April 16. A rhinestone-studded ribbon-cutting ceremony is scheduled for Monday, April 20 followed by a week of grand opening events. With a design sensibility dubbed “Country Archeology,” the free-standing, 5,000 square-foot store will bring together the roots of the Grand Ole Opry and country music’s contemporary culture in a collection of old and new, brought to life through media, graphic imagery, and re-claimed materials and finishes. Reminiscent of a market, the space will encourage hands-on interaction and invite guests to discover and take home their own piece of the Opry lifestyle. The store will showcase an extensive line of lifestyle products including Opry-branded clothing; local artisan merchandise; a new Opry Country Kitchen line of food products; dinnerware and home furnishings. The store will also feature artist appearances and book/record signings as well as listening stations, photo opportunities, and food and beverage offerings. Included among the store’s apparel offerings will be an “Opry by Manuel” collection of jackets, shirts, and jeans designed exclusively for the Opry by legendary clothier Manuel. The 300 Broadway structure was built circa 1911 as the home of the Broadway National Bank. It housed banking institutions until 1987 and has been occupied by R.C. Mathews and The Mathews Co. since 1991.