Among Android users ages 18-44, the six most popular apps are Facebook, Android Market, Gmail, Google Search, Google Maps and YouTube. According to a new study by Nielsen, these apps have the greatest “active reach,” defined by the number of Android owners who used the app within the past 30 days.
When broken down by more specific age groups, 18-24, 25-34, and 35-44 (shown in the graph above), these apps vary in popularity, but all fall within the top six.
In each demographic, Android Market is the most used app, followed by Facebook at No. 2. Among 18-24 and 25-34 year-olds, the Facebook app hovers at around an 80 percent active reach.
The YouTube app is most heavily used by the 18-24 set (64 percent have used it in the past 30 days), followed by 25-34 year-olds (56 percent) and 35-44 year-olds (51 percent).
Game Angry Birds ranks No. 7 in popularity with the 25-34 (29 percent) and 35-44 demographics (35 percent).
Nielsen analyzed usage data from its proprietary device meters on the smartphones of the thousands of consumer panelists who agreed to be part of its ongoing Smartphone Analytics research.
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Sarah Skates has worked in the music business for more than a decade and is a longtime contributor to MusicRow.View Author Profile
