Alan Jackson, Capitol Records Nashville and Eventful have earned a nomination for Viral Campaign of the Year at the fifth annual Mashable Awards.
The campaign allowed music fans the ability to vote for a free Alan Jackson concert in their city by using Eventful’s Demand it! service. The winner with over 31,000 votes was Mineral, VA (pop. 490), which was struck by the Aug. 23 east coast earthquake. The concert is being planned for 2012 and details will be revealed once the date is set.
Other campaigns nominated in the category include Occupy Wall Street, NoH8, Coca-Cola’s “Where Will Happiness Strike Next?,” Old Spice, Kraft macaroni & cheese Twitter, and Diesel’s Facebook/QR code campaign. Other categories for the digital news/culture site’s annual Awards include Best Branded Mobile App, Best Music Service/App, Must-Follow Musician on Social Media, Best Smartphone and more. Individuals can login through Facebook or Twitter to place votes here. Winners will be announced on December 19.
Category: Artist, Featured, Sales/Marketing
