Gibson Guitar announced today (12/5) the creation of its pro audio division through the acquisition of the Stanton Group, which is comprised of KRK Systems, Cerwin-Vega! and Stanton DJ.
KRK Systems provides accurate and reliable monitors and control room solutions, while Cerwin-Vega! Inc. is a leader in the design, manufacture, and distribution of loudspeakers for the home and professional audio markets. Stanton DJ designs and manufactures professional audio products for DJs. Along with Gibson, the companies form Gibson Pro Audio division, which will be headquartered in Nashville, Tennessee.
“Right now we have an extremely powerful brand that people recognize and value, but the musical instrument category is inherently limited because people who purchase instruments also need to know how to play them,” says Henry Juszkiewicz, Chairman and CEO of Gibson Guitar. “This new division is perfectly aligned with our core. It expands our reach to fellow music lovers and allows us access to 20 in 20 consumers instead of the one in 20 we currently hit.”
Category: Featured
