Most successful artists are driven, but the automobile will likely always hold a special significance for singer/songwriter Jessica Frech now that Hyundai Automotive has selected her for its Hyundai Holiday Catch The Spirit campaign.
“What a present it truly was to have an opportunity to impact an audience beyond the net with this Hyundai ad,” says Frech. “I hope my Granny will get a chance to finally see what I do. Lord knows she can’t master a computer or smart phone!”
Hyundai turned to Jessica for its promotion after she captured their attention on YouTube with her People Of Wal-Mart video series that had garnered millions of online views. Her first episode passed the ten million mark and the second installment has been streamed over 500,000 times in two weeks. (Check out her “Black Friday Night” parody here. The Hyundai ad can be seen here.)
Frech has been featured on FOX News, MSNBC, G4 and Jimmy Fallon. Her first Christmas EP Pull My Finger to Hear Jingle Bells hits the market Dec. 5 and will feature one original track in the same vein as her comedic online personality, one true singer-songwriter tune and two covers. For more visit www.jessicamusic.com.
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Journalist, entrepreneur, tech-a-phile, MusicRow magazine founder, lives in Nashville, TN. Twitter him @davidmross or read his non-music industry musings at Secrets Of The ListView Author Profile
