Nashville’s Ryman Auditorium has announced a multi-year partnership with Nissan North America, making Nissan an Official Partner. The auto manufacturer will become part of the daytime tour experience and nightly concerts through branding and advertising opportunities, and aims to bring its ‘Innovation For All’ campaign to the storied music destination.
“We are thrilled to align the Ryman in this long-term partnership with Nissan,” said Sally Williams, Ryman Auditorium General Manager. “We look forward to putting ‘Innovation For All’ into action, enhancing our concert experiences for fans with cutting edge innovation and technology. We’re excited to have a locally based global company as our partner. Together, we’ll elevate our museum and concert offerings, not only for fans here in Nashville but for audiences around the world using a variety of media platforms.”
“We strive for ‘Innovation For All’ and that includes Nashville’s diverse music community. Where better to center that partnership but within the very epicenter of Music City, the Ryman Auditorium? Our partnership with the Ryman is an extension of our commitment to Nashville and its thriving entertainment offerings,” said Jon Brancheau, Vice President, Marketing, Nissan.
Technology will play an important role in the partnership, and consumers will soon be able to download the first official Ryman app for iPhone and Android smartphones. With the app users will be able to receive concerts announcements via text, purchase tickets directly, browse the Hatch Show Print Gallery, and share concerts through social media. Additionally, the partners are planning “Nissan Recording Sessions From The Ryman,” a national contest which will grant the finalists an opportunity to play and record on the Ryman stage.
Coming up at the Ryman are Goo Goo Dolls (10/17), Aretha Franklin (10/19), Peter Frampton (10/22), Indigo Girls & Brandi Carlile (11/17), Glen Campbell (11/30 & 12/5), Gillian Welch (12/1) and more. See full calendar here.
Category: Featured, Sales/Marketing, Touring
