Michaels Launches InstiGator

Gator Michaels

Longtime music industry executive Gator Michaels has opened full-service radio promotion company InstiGator Entertainment. “As I look to the future, I have decided to get back to what I do best,” he says. “Radio airplay is crucial for an artist’s career, and InstiGator will be the key to making that happen.”

Michaels’ extensive background includes a decade in country radio, followed by a long tenure in radio promotion. He spent eight years in the promo team at Warner Bros. Nashville, orchestrating hits for Faith Hill, Blake Shelton, Randy Travis, The Eagles, Big & Rich, Kid Rock, The Wreckers and many more. Michaels began his promotion career working as an independent promoter with Young-Olsen & Associates. While VP of promotion for Dreamcatcher Entertainment, his success included driving Kenny Rogers’ single “Buy Me A Rose” to No. 1, the first for an independent country act in over 15 years.

Mallory Opheim

Mallory Opheim will join InstiGator Entertainment as promotion coordinator, with more staff announcements expected to follow.

Contact them at Gator@musicinstigator.com and Mallory@musicinstigator.com.

InstiGator Entertainment
205 Powell Place
Suite 215
Brentwood, TN 37027

Office: (615) 312-8284
Fax: (615) 312-8285
www.musicinstigator.com

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Sarah Skates has worked in the music business for more than a decade and is a longtime contributor to MusicRow.

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