The wait is over. Popular digital music streaming service Spotify launched in the U.S. today (7/14) after long negotiations and numerous delays.
The service offers users the ability to listen for free to any track on demand, with audio advertising being served every few tracks. Users have access to “millions and millions” of tracks, plus the ability to share tracks and playlists with friends. A premium ad-free version is available for $5 per month, or an unlimited version with offline storage can be had for $10 per month.
The Stockholm, Sweden-based company has been a huge hit in Europe, but its U.S. launch has long been mired in the labyrinth of negotiations and licensing. As of today’s launch, the four major labels and Spotify have reportedly reached an agreement. Performing rights organization ASCAP also announced an agreement with Spotify for performance of over 8.5 million works in its repertory. As part of the exchange, ASCAP and Spotify will use a Digital Data Exchange standard for music use reporting.
Desktop and mobile versions of the service are currently on the market, but no tablet version exists yet. Spotify distinguishes itself from Pandora and similar offerings by adding the element of user control promised by many cloud services. Its entry to the U.S. music market could pose a problem for companies getting in the cloud game, especially Apple’s yet-to-launch iCloud service.
Currently Spotify is only available by invitation, but the website has a handy email sign up for anyone eager to try it out. For those who just can’t wait, purchasing either the $5 or $10 premium options will grant immediate access.
Category: Featured, Sales/Marketing
