If the social networking revolution is about bringing users together to share experiences and affinities, then a smoothly integrated commerce engine should provide mutual value to all parties. And that seems to be the rationale behind the new collaboration between SoundCloud and Moontoast.
SoundCloud is an audio platform that enables its four million users to create, record, promote, and share original sounds across the web. SoundCloud’s cornerstone product is a unique waveform player that allows anyone to share their tracks and other sound content online, and collect feedback from listeners. (See example above.)
Moontoast has created Impulse, a Facebook application which gives SoundCloud users a quick way to offer their original music, recordings and merchandise directly to their Facebook fans. The direct-to-fan storefront lives on the artist’s Facebook page and can be promoted in the artist’s News Feed. Fans are able to listen to tracks, share the store with their friends, and purchase digital downloads, physical merchandise, and tickets — all without ever leaving Facebook.
Blair Heavey, Moontoast CEO, comments, “We love what SoundCloud is doing to take sound creation and distribution mainstream. Their amazing community is like YouTube for audio — we’re glad we can deliver a great solution that brings social commerce into the mix.”
“We think the addition of direct-to-fan sales on Facebook through the Moontoast Impulse app is going to provide great opportunities for our users,” says Alexander Ljung, SoundCloud’s founder and CEO. “This is another example of how important it is to let third party developers build on our API – they create awesome new ways for our users to get even more out of our platform and that makes everyone happy.”
About the Author
David M. Ross has been covering Nashville's music industry for over 25 years. dross@musicrow.comView Author Profile
