The Recording Academy and CBS announced today (6/21) a new 10-year deal that will keep the annual Grammy Awards broadcast on the network through 2021. CBS has been the broadcast home of the show since 1973.
The 54th Annual Grammy Awards will take place live on Sunday, Feb. 12, 2012, at Staples Center in Los Angeles from 8–11:30 p.m. (ET/PT).
Also included in the 10-year agreement is the annual broadcast of the Grammy nominations concert, and a new series of specials, details of which will be announced in the future. The Grammy Nominations Concert Live!! — Countdown To Music’s Biggest Night will be broadcast live from Los Angeles on Wed., Nov. 30.
“We have consistently collaborated to ensure that a dynamic, fresh and diverse live telecast is presented, and we are proud of the collective growth and results we have achieved,” explained Neil Portnow, President/CEO of The Recording Academy. “In recent years, we have worked diligently to develop new GRAMMY programming that celebrates music throughout the year.”
Leslie Moonves, President/CEO, CBS Corporation, added, “The long-term structure of this deal will provide even greater continuity with marketing and sales opportunities for both organizations for an event that continues to grow in size and scope — both culturally and commercially.”
The 2011 Grammy Awards scored the show’s highest ratings in a decade.
Category: Awards, Featured, Organizations
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