Target has announced its partnership with superstar Taylor Swift on her third album, Speak Now. Target will offer an exclusive deluxe version of the album that features three new music tracks, three remixed music tracks, and 30 minutes of video content with the four-time GRAMMY® Award winner. The special deluxe version of Speak Now will be available at Target stores nationwide and Target.com beginning October 25, 2010. The album is available today for pre-order on Target.com.
“I’m so excited about the deluxe edition of Speak Now that will be at Target!” said Swift. “I’m all about being able to give the fans special extras whenever I can, so I love that this version has video footage and even some additional songs.”
With countless partnerships with some of the most celebrated names in music including The Black Eyed Peas, Christina Aguilera, Prince and John Legend, Target is devoted to joining forces with artists who are committed to offering their fans exclusive and diverse albums.
“Target is very excited to partner with Taylor Swift on her new, and much anticipated, album Speak Now,” said Mark Schindele, Senior Vice President, Merchandising, Target. “Taylor is a dynamic artist that has developed a strong fan base that spans across all ages and geographies and we are proud to be the only retailer to carry this exclusive new content. Knowing how important Taylor’s fans are to her, we are pleased to be able to deliver three new songs, plus exclusive remixed tracks and video footage, at a great price.”
Category: Artist, Featured, Sales/Marketing
