Big Machine’s Taylor Swift is everywhere these days, and now, through the latest selections written and inspired by Swift for American Greetings Corporation, fans have been finding her in the greeting cards aisle as well. American Greetings’ latest selection of whimsical cards features 14 all new designs and classic summer imagery enhanced by Swift’s real-life sentiments.
The images maintain the “traditional with a twist” look that fans love, and numbered butterfly icons help card enthusiasts collect all of the latest greetings. To date, there are 43 Taylor Swift greeting cards.
“We had so much fun with the summer collection,” says Maureen Meidenbauer, Taylor Swift brand manager at American Greetings. “All of the sparkle mixed with classic summer photography instantly put us in a good mood as we were working on the cards, 
and we knew that was a really good sign. It is also great for us to see Taylor get excited about the products, and see that there are cards she loves and wishes she could already send out. We know there are others out there who can relate to the feelings in all of these cards, and we can’t wait for them to get a chance to share it!”
As an artist and musician, Taylor Swift has been able to transcend generations. During a recent ticket giveaway for her sold-out Fearless 2010 tour, American Greetings witnessed fans of all ages vying for a chance to see the singer live. Consumers have been writing on American Greetings’ Facebook wall, sharing how they’re purchasing, sending and collecting the cards.
Currently, the latest Taylor Swift greeting card collection can be found at select American Greetings’ retail partners throughout the United States, Canada, Mexico, the United Kingdom and online at americangreetings.com. By fall 2010 products will be sold in the Australia, New Zealand, and US military bases worldwide.
Category: Artist, Featured, Sales/Marketing
