ACM Top New Vocal Group of the Year and AMA Award winners Gloriana were featured on over 50 million milk containers in schools across the U.S. during March and April as part of the Milk Rocks! campaign. During the campaign thousands of students and Gloriana fans entered to win a $10,000 prize to use for future educational purposes from Paper Mate, a global leader in stylish, innovative writing instruments.
The winner has been chosen and thirteen year-old Robert K. Golz of Orland Park, Illinois will receive the scholarship money along with three tickets to attend an upcoming Gloriana concert and a chance to meet the band backstage.
The Milk Rocks! Program promotes healthy lifestyles and nutrition with milk as the focus. They utilize milk carton side panels (which includes access to tips from Paper Mate on how to be green, including information on Paper Mate’s new Biodegradable pen and mechanical pencil and the brand’s new writing instrument upcycling program), lunchroom posters, and online initiatives to communicate their messages. Milk Rocks! features some of today’s most popular recording artists and emerging talent. Milk Rocks is a member of the Ad Council’s Coalition for Healthy Children, whose mission is to provide clear, consistent, research-based messages to children and parents about the importance of practicing a healthier lifestyle and give them the means to improve their eating and physical activity habits.
In other Gloriana news, the band has been voted by fans into the final round of the 2010 CMT Music Awards for Group Video of the Year for their “How Far Do You Wanna Go?” music video directed by Kristin Barlowe. Fans can still vote today online at www.CMT.com to determine the final nominees for CMT’s ninth annual Awards show which will air live tonight (6/9) on CMT and CMT.com. The foursome will be at CMA Music Festival this week for several events including a performance at the Riverfront Stage on Saturday, June 12.
Category: Artist, Featured, Sales/Marketing
