Cracker Barrel Old Country Store is joining forces with five-time Grammy winner Wynonna Judd to support Wounded Warrior Project. Wynonna’s new CD and exclusive line of retail products have arrived at Cracker Barrel, and a portion of the proceeds from the sale of each item will be donated to Wounded Warrior Project. Additionally, from now until May 31, Cracker Barrel will double the portion of proceeds donation for every Wynonna and Wounded Warrior Project retail item sold, including the CD.
“For several years, Cracker Barrel has supported Wounded Warrior Project and the organization’s efforts to honor and empower injured service men and women who have returned to the United States,” said Peter Keiser, Vice President of Marketing at Cracker Barrel. “Given Wynonna’s long history of philanthropy, we were confident that she would share our commitment to support wounded warriors who are making the transition back to civilian life.”
On sale now at all Cracker Barrel locations, Wynonna’s new Love Heals CD features a collection of her top singles and three other tracks that had not been available for sale until now. One of the new tracks, “Let Your Light Shine,” is a song that Wynonna and her young daughter would sing every day before school, and it speaks to the importance of being true to oneself.
“’Let Your Light Shine’ is a real affirmation song for men and women,” said Wynonna. “So much of what we see in the world is not very life-giving. This is a very life-giving song. The message is be who you were meant to be.”
In addition to the Love Heals CD, Cracker Barrel has introduced a collection of retail products inspired by Wynonna’s creativity and spirit. Wynonna helped design the products that she believes will help women who balance the responsibilities of family, career and their own personal enrichment. The Wynonna retail products include shirts, mugs, writing journals, wallets and other accessories.
Cracker Barrel is also proud to feature a new collection of Wounded Warrior Project retail products including hats, bandanas, t-shirts and mugs. Similar to the Wynonna line of products, Cracker Barrel will donate a portion of the proceeds from the sale of any of these items to Wounded Warrior Project. In fact, from now until May 31, Cracker Barrel will double the portion of proceeds donation for every Wynonna and Wounded Warrior Project retail item sold, including the CD.
“Wounded Warrior Project is deeply grateful to Wynonna and Cracker Barrel for their ongoing support,” said Steve Nardizzi, Executive Director of Wounded Warrior Project. “The funds raised through this partnership will support our injured warriors who have given so much for our country and help us ensure this generation of veterans is the most successful and well-adjusted in our nation’s history.”
Category: Artist, Featured, Sales/Marketing
