The Ram Truck Brand, in partnership with Zac Brown Band, has kicked off Letters for Lyrics, a national letter-writing campaign targeted to U.S. soldiers. The goal for the Ram Truck Brand and Zac Brown Band is to send 1 million letters to U.S. troops deployed around the world.
In exchange for writing a letter to a U.S. soldier, participants will receive a special compilation CD titled, Breaking Southern Ground. This exclusive CD features three all-new songs from Zac Brown Band, as well as music from artists signed to Zac Brown’s label, Southern Ground Records – Sonia Leigh, Nic Cowan and Levi Lowrey.
“The Ram Truck Brand is grateful for the commitment and courage that U.S. soldiers give to this country each day,” said Fred Diaz, President and CEO, Ram Truck Brand. “Our company has been steadfast in its support of America’s armed services; we know these letters will help brighten a soldier’s day. We encourage our employees, suppliers and our customers to visit a local Ram Truck dealership to write or drop off a letter for these soldiers who protect our right to freedom.”
“We’ve had several opportunities to perform for the troops over the past year and each time we were deeply inspired by their positive attitudes and dedication to protecting our country and preserving our way of life,” said Zac Brown. “We were so moved that we knew we needed to recognize their efforts in a big way. Our hope is that by combining our experience overseas, our music, and the good people at Ram Truck Brand, we will be able to rally a movement of support for our brave service members abroad.”
Darren Doane, the CMT nominated director of Zac Brown Band’s live Pass the Jar DVD and their music video for the #1 hit “Toes,” traveled with the band to the Persian Gulf to document the moving experience – capturing footage of the band performing for the troops and meeting individually with the men and women in uniform. Bringing the experience home, Doane has constructed several mini-documentary style videos which will be posted to RamTrucks.com starting today and updated throughout the coming weeks.
Letters will be collected at Zac Brown Band concerts and all U.S. Ram Truck dealerships. People interested in writing a letter can visit any Ram Truck dealership where special Letters for Lyrics stationery will be provided.
Soldiers’ Angels, a nonprofit organization, will deliver the letters on behalf of the Zac Brown Band and the Ram Truck Brand. Soldiers’ Angels is a volunteer-led organization with over 225,000 members providing aid and comfort to the men and women of the U.S. Army, Navy, Marines, Air Force, Coast Guard, along with veterans and their families.
The Letters for Lyrics campaign is part of an integrated marketing campaign for the 2010 Ram Heavy Duty and is supported with broadcast, print, digital and social media efforts that will run concurrently.
Category: Artist, Featured, Sales/Marketing
