ZBB missed last night's ACM Awards because they are overseas on a USO tour. Pictured playing for soldiers at Camp Buehring in Kuwait on April 14, 2010. USO photo by Erick Anderson
A new partnership between Zac Brown Band and Ram Truck Brand will offer free music to fans and boost the morale of U.S. soldiers. Starting in May, the nationwide “Letters for Lyrics” campaign will give participants who write a letter to a U.S. soldier a compilation CD titled, “Breaking Southern Ground,” featuring three new ZBB songs, and tracks from Brown’s Southern Ground Records artists Sonia Leigh, Nic Cowan and Levi Lowrey. The goal is to send 1 million letters, in exchange for 1 million CDs.
Viewers will be able to see behind-the-scene footage taped by the band as they document their current visit to U.S. soldiers stationed in the Persian Gulf. Documentary-style segments and concert footage will premiere on RamTrucks.com.
An exclusive live version of the band’s latest single, “Free,” will also be available for download for the first 100,000 fans, only at the RamTrucks.com. For each download, Ram will make a donation to a designated charity on behalf of the brand and Zac Brown Band.
The Ram Truck Brand also joined with the Academy of Country Music to sponsor the first-ever text-to-vote initiative for last night’s fan-voted Entertainer of the Year award.
At Camp Buehring in Kuwait on April 14, 2010. USO photo by Erick Anderson
Category: Artist, Featured, Sales/Marketing
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