T-Mobile Pres./COO, Mike Sievert. Photo: Sean Rayford/AP Images for T-Mobile
T-Mobile customers will now receive a free, one year Pandora Plus subscription and exclusive magenta benefits at Live Nation concerts.
The announcement, made Wednesday (Aug. 15), is part of the provider’s “Un-carrier” campaign, which eliminated contracts, subsidized phones and many fees for customers after the 2013 roll-out.
Courtesy of T-Mobile, affiliates receive one year of Pandora Plus streaming service in the U.S. In another first for the Un-carrier, T-Mobile announced an exclusive multi-year partnership with Live Nation, giving Un-carrier customers access to last-minute reserve seats in sold-out sections and discounted tickets at Live Nation amphitheater and arena concerts.
“Our customers get treated like rock stars with Team of Experts, and we believe they ought to be treated like that everywhere they go,” said Mike Sievert, President and COO at T-Mobile. “Music connects us, so we’re connecting our rock star customers with exclusive magenta extras at Live Nation events and with Pandora. Now, when they turn on their tunes or head to a show, they’ll get an elevated experience, just for being with T-Mobile. We’re always looking to thank our customers in bigger, bolder ways…this latest move is no exception – and we won’t stop!”
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Eric T. Parker oversees operations and contributes editorial for MusicRow's print magazine, MusicRow.com, the RowFax tip sheet and the MusicRow CountryBreakout chart. He also facilitates annual events for the enterprise, including MusicRow Awards, CountryBreakout Awards and the Rising Women on the Row. eparker@musicrow.com | @EricTParkerView Author Profile
