ACM, Stagecoach Announce Collaboration

Two of Southern California’s leading country music authorities, the Academy of Country Music® and Stagecoach: California’s Country Music Festival, have teamed up to give country fans the chance to experience country music on the West Coast by winning passes to 2018 Stagecoach and tickets to attend the Academy of Country Music Awards in 2019.

Stagecoach will be featured in interactive fan activations at select ACM Party for a Cause® events taking place April 13-15, 2018 in Las Vegas, leading up to the 53rd Academy of Country Music Awards™, with prizes including Stagecoach merchandise and pass giveaways. The Academy will also take over Stagecoach’s official Instagram (@stagecoach) for a portion of ACM Awards weekend, to give country fans a behind-the-scenes peek at Country Music’s Party of the Year®.

At Stagecoach: California’s Country Music Festival taking place April 27-29, 2018 in Indio, California, the Academy of Country Music will host a fan activation booth giving festival-goers the opportunity to spin-to-win Academy merchandise and other prizes, including tickets to attend the Academy of Country Music Awards in 2019. Artists and industry attendees will also be invited to enjoy an ACM branded artist lounge backstage throughout the weekend.

“I am beyond excited about teaming up with the Academy of Country Music. Our organizations share a passion for creating quality events and opportunities for artists and fans alike,” said Stagecoach Festival Director Stacy Vee.

“The ACM is thrilled to collaborate with Southern California’s preeminent country music festival, Stagecoach. It seemed like a logical, natural fit to bring together these two West Coast forces to create additional opportunities for our country music fans,” said Erick Long, ACM Senior Vice President, Events & Partnerships.