Music lovers are now able to purchase and redeem tickets to AXS events directly on Facebook. A two-way integration allows tickets to be purchased and redeemed through a QR code in the Facebook app. Fans can also share and transfer tickets through the app.
AEG-owned AXS also has integrations with Spotify, Groupon and Stubhub. Promoters in some markets will be able to use Facebook tools in event discovery and audience targeting, as part of partner distribution network AXS Anywhere’s expansion.
By leveraging the followers and user behavior on a participating artist’s page, AXS Anywhere gives promoters significant data collection opportunities for Facebook’s 2 billion registered users.
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About the Author
Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at jnicholson@musicrow.com.View Author Profile
