Mega-retailer Wal-Mart has reached an agreement with Live Nation’s Ticketmaster to sell tickets to concerts and other events at about 500 stores in select U.S. markets, including Chicago and Los Angeles. The service will be introduced in the next few months, according to Live Nation Executive Chairman Irving Azoff, who made the announcement during a panel discussion at the NBA Technology Summit in Dallas today (2/12).
The new agreement will allow Wal-Mart customers to purchase tickets for concerts, sports and other events in the retailer’s entertainment department. Live Nation also sells tickets at Blockbuster stores.
Ticketmaster lost retail outlets for event sales with the closing of big-box music retailers like Tower Records. There are no details regarding what ticket fees will be charged for in-store sales.
Category: Featured, Sales/Marketing, Touring
