Opry Entertainment is set to launch eight new digital series over the next month celebrating country music, the genre’s top personalities, the city of Nashville, and country living. Each series will premiere on the Opry’s YouTube channel, with exclusive features running on a variety of partner sites including ABC News/Good Morning America, Billboard, PEOPLE, Country Rebel and more.
ABCNews.com/GoodMorningAmerica.com will exclusively premiere the series debut of Opry Look Book this Sunday, July 30, featuring Opry member Little Big Town. The episode includes Kimberly Schlapman’s sentiments on wearing her first Gucci dress on the Opry stage, Karen Fairchild’s commentary on Opry guest Pharrell Williams’ Opry wardrobe, and more. Future Opry Look Book episodes feature other artists reflecting on their various Opry stage looks, the progression of their style throughout their careers, and the people and places from which they draw their style inspiration.
Other series will include:
What’s In Your Bag? Country stars reveal the items they have stored in their bags and purses, often surprising not only their fans but also themselves. Premieres August 3 on CountryRebel.com
Guitar Hacks: The guitar geniuses of the genre explain their favorite guitar tips and tricks, providing fans with a means of boosting their guitar game. Premieres August 8, featuring Keith Urban and more.
Another Round: Hosts Austin & Colin take viewers to Nashville’s best bars, restaurants and coffee shops to learn about the people, places and libations that make them unique. Premieres August 12.
Radio Replay: Country artists put their own spin on the last song they heard on their way to the Opry.Premieres August 14 on Billboard.com
Spotlight Beauty: Country stars reveal the secrets to their beauty routines for their on-stage and off-stage looks. Premieres August 17.
Better Half: The spotlight is on the spouses of country musicians who manage busy careers of their own. From fashion designers to CEOs, these better halves bring their own success stories to the table.Premieres August 19, featuring Shelly Brown (wife of Zac Brown) on PEOPLE.com.
Opry Icons: The lives and times of iconic Opry members who have helped propel the Opry toward the century mark are explored through performance highlights and intimate backstage interviews with legendary country singers and friends. Premieres August 25.
“We have substantially increased our commitment to the creation of video content that moves beyond performances to the broader interests and passions of both artists and fans,” Opry Entertainment President Steve Buchanan said. “Our goal is to be an important platform for discovery and information about the latest breaking artists, the superstars and the legends of today.”
About the Author
Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at lhollabaugh@musicrow.com.View Author Profile
