Music label Heard Well and audio network TuneIn have partnered for exclusive creation of Heard Well Radio, a 24-7 radio station powered by influencers. The station, which is now live to TuneIn users in the U.S and Canada, features new music, picked by popular social figures.
Launched in 2015 by Connor Franta, Jeremy Wineberg and Andrew Graham, Heard Well is a music label made up of social influencers. In just two years, its creators and their social community have elevated awareness of artists like Odesza, Bastille and more.
“Over the past two years, Heard Well has built a successful model giving emerging artists a platform to be discovered through social influencers. As we evolve as a company, our goal is to give our listeners various options to consume content,” said Heard Well Co-Founder Wineberg. “Heard Well Radio will give us the opportunity to curate more playlists and original programming in a 24/7 platform. We will be the first to create a radio station that is exclusively powered by creators in the digital space and TuneIn is the perfect partner to build this with. With over 100M installs and Heard Well’s social reach of 10’s of millions, we’re so excited to welcome this new and exciting endeavor to our listeners!”
The Heard Well station will be available as part of TuneIn’s free level of service.
“The addition of Heard Well Radio to TuneIn’s lineup of curated music stations serves a dynamic demographic that is vitally important to TuneIn’s growth,” said TuneIn Chief Content Officer Kevin Straley.
Heard Well Radio will feature 11 hours of live content each week, lead by signature show “Heard Well Live,” airing Monday through Friday from 6–8 p.m. ET. “Heard Well Live” will be hosted by Josh Fisher, who will be joined by a rotation people including Franta and Mikey Murphy that give listeners music and interviews with artists like Betty Who, Aaron Carter, Starley, and San Holo.
Other Heard Well Radio live programs in regular rotation include: You Heard It First Live, highlighting new and emerging artists. Common Culture Hour a one hour live mix of music picked by Connor Franta. Love is All We Need Live, a live show playing a mix of music with love and togetherness as the theme, and Friday Live a two-hour live variety-style show highlighting the weekend and what to watch out for.
Shows on Heard Well Radio will also include live interaction with listeners through Heard Well Radio and Heard Well influencer’s social media feeds.
Listeners can access Heard Well Radio on TuneIn via TuneIn.com, or by downloading the TuneIn app for iOS or Android devices. Heardwell.com will also host an embed player for Heard Well Radio on TuneIn.
Creative Artists Agency (CAA) facilitated the relationship between clients Heard Well and TuneIn.
Category: Featured
