VEVO, a new music video and entertainment service, was the most visited U.S. web network in the Entertainment-Music category last month (Dec 09) with 35,395,000 unique visitors according to comScore. VEVO was created in a partnership with Universal Music Group, Sony Music Entertainment and Abu Dhabi Media Company. It’s powered by YouTube.
The service launched December 8. The VEVO Network platform represents a strategy where its content is available on VEVO.com, YouTube and through a VEVO-branded embedded player, creating the largest music video audience network online.
Music videos from Taylor Swift, Beyonce, Justin Bieber, Drake, Lady Gaga, Jay Sean, Shakira, Britney Spears and Young Money are the most popular on VEVO this week. The Top 5 U.S. Entertainment-Music networks on the web, according to comScore Media Metrix data, for December 2009 also include: MySpace Music, AOL Music, Warner Music and MTV Networks Music.
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