RPM Management Rebrands, Names April Rider To President Role

April Rider

RPM Management has rebranded to RPM Entertainment with April Rider named as President. Rider joined RPM in 2012. RPM’s founder and former President, Scott Siman, currently serves as President of Em.Co.

RPM Entertainment has hired Channing Wisz, formally with Miles High Productions in LA, to oversee the digital marketing, play listing, and streaming side of RPME.

RPM and Rider have worked to promote artists including Tim McGraw, Lee Ann Womack, Gary Alan, Jo Dee Messina, Deana Carter, Rodney Atkins, Hank Jr, Leann Rimes, Thompson Square, Chase Rice, Trent Tomlinson and Maggie Rose.

“Since joining RPM in 2012, I have learned so much outside of record promotion and label management. I am very well schooled in artist management, branding, touring, marketing, and of course radio promotion, but if RPM wanted to stay relevant it was high time we expand our emphasis on how we do business,” says Rider.

Rider and Wisz will still consult and manage music artists and brand partners on all aspects of recording, branding, marketing, promotion and touring, but will now do those things and more by incorporating a laser focus on the digital marketing, play listing, and streaming assets.

“I haven’t moved around a lot in the music industry. Each label and management position I have had has been significantly different so honestly when RPM found ourselves at yet another crossroads and it was sink or sail, I got out there and met with people and educated myself on how to build a better boat,” says Rider. “In the digital marketing world, I certainly have seen and worked with all levels of artists that need my help adapting to the digital streaming and marketing world today. We get it and now that I am here, RPM can help them with that part of their career too. We are a great team,” says Wisz.

“Most independent artists today just can’t spend millions of dollars going directly to country radio. I have done so many label budgets and massive radio tour budgets that I can tell you that not only is the cost unrealistic but so are their expectations. We are now in a place that when the time is right for RPM to walk our artist into a radio station or record label, there will be a proven product well worth their investment,” says Rider.