Industry Ink: Grammy Artist Of Tomorrow, Grayscale Entertainment, Provident Label Group

Drake White Named 2017 Grammy Artist of Tomorrow

Drake White performs at AURORA. Photo: Rachel Giese

Drake White has been named 2017 Grammy Artist of Tomorrow from daily votes at CBS.com. Nominated by Zac Brown Band, White will be featured in Grammy Live—a live stream broadcast online across CBS.com, grammy.com and platforms through the CBS App—leading into the 59th Annual Grammy Awards telecast on Sunday, Feb. 12.

“I am beyond honored to say that I am the Grammy Artist of Tomorrow,” shared White. “A very big thank you to Zac Brown Band and the opportunities they have afforded us both on and off the road. This is a dream.”

This week, White gathered a select group of fans for an intimate performance at AURORA Studios in Nashville. The live-streamed event offered a nationwide online preview to White’s exhilarating live homecoming shows April 12 and 13 at Nashville’s Exit/In.

Grayscale Entertainment Expands

Grayscale Entertainment has added two new team members to the marketing agency, Rasha Shaker, and Ivan Andrews. Shaker has been named Executive Marketing Assistant, and Andrews has joined the sponsorship division as Partnership Coordinator.

Shaker has a BA in Communication Studies from Wilkes University with focuses in public relations and Broadcast media as well as a AAS in Audio Visual Communications from Luzerne County Community College.

Andrews is a recent media and entertainment graduate of Middle Tennessee State University. While attending college, Ivan curated his own hybrid music festival called Sneakers x Speakers. This festival has been held annually in the greater Nashville area and recently celebrated its 5th anniversary.

GSM CEO, Tim Gray commented, “Maintaining company culture while balancing the level of growth the agency’s experiencing while has been imperative. Over the last six months we’ve meticulously recruited talent, not just searching for good employees, but extraordinary individuals of all experience levels that can contribute day one. I feel we’ve found that in these two young professionals.”

Provident Label Group Adds To Radio Promotions Team

Lindsay Crane

Provident Label Group is adding to its radio promotions team. Lindsay Crane joins the crew on March 6. Crane has worked at KLOVE/AIR1 where she has been leading promotions and events in Indianapolis. Prior to that, Crane worked with digital marketing clients.

PLG VP/Nat. Prom. Jeff Cruz says, “We could not be more excited about Lindsay coming on board. I have seen her passion for the listener, her hard work and dedication first hand while working in Indianapolis. I feel like her experience gives Lindsay a real understanding of radio’s needs for events and promotions that will really help us develop promotional tools and opportunities.”