Craig Shelburne Joins Richlyn Marketing In VP Role

Craig Shelburne

Richlyn Marketing has hired Craig Shelburne in the newly-created role of Vice President.

Shelburne has been part of the Nashville music industry for 20 years. He comes to Richlyn Marketing following his roles as General Manager at MusicRow Magazine and Senior Editor at CMT.com. He is currently writing the first-ever biography of Country Music Hall of Fame member Don Gibson, whose songwriting credits include “Sweet Dreams,” “Oh Lonesome Me” and “I Can’t Stop Loving You.”

At Richlyn Marketing, Shelburne will be part of the account team for Songbirds Guitar Museum in Chattanooga, Tennessee; Blue Rose Music artist Gwyneth Moreland; folk ensemble The Nell Robinson & Jim Nunally Band; and singer-songwriter Lindi Ortega.

“Craig and I have worked closely together on projects many times over the years, and I have always been impressed with his ability to capture our clients’ spirit in his writing. His creative thinking and insightful management skills are a brilliant addition to our fast-growing team,” says company co-founder Kate Richardson.

“We are thrilled to have Craig part of our team! His knowledge of current and classic music is such an asset to Richlyn Marketing,” says company co-founder Lynn Tinsey.

“I have always been impressed with the integrity of Richlyn Marketing,” Shelburne says. “Because they represent the Don Gibson American Music Foundation, I was able to see firsthand how hard they work for their clients. After spending a few months conducting interviews and research for the biography, I am grateful and honored to join the company.”

In addition to contributing to a number of national music publications, Shelburne has written scripts for the International Bluegrass Music Association (IBMA) Awards for the last two years. He has written multiple program books for the Academy of Country Music Awards, the American Music Awards and the Billboard Music Awards. In 2015, he wrote songwriter profiles and selected archival footage for the Country Music Hall of Fame and Museum’s education series Words & Music.

A Nebraska native, he received a journalism degree from Belmont University in Nashville.