CAA Adds Michael Bryan In Artist Development, Brand Strategy Role

Michael Bryan. Photo: Zach Massey

Creative Artists Agency (CAA) has added radio veteran Michael Bryan in a newly-created position within the music department to focus on artist development and artist brand strategy. Based in Nashville, Bryan will work in collaboration with client teams across the agency’s roster to help cultivate the careers of emerging artists, from curating an act’s brand and developing their social and media marketing platforms, to liaising with managers, labels and radio programmers in support of album launches. Bryan will also identify and create new touring models with radio-based properties, expanding on CAA’s success with creating/packaging branded lifestyle tours, including 2016’s Ticket To Rock and the Vans Warped Tour.

Bryan most recently served as Senior Vice President, Programming for iHeartMedia’s Nashville market, overseeing the on-air and online programming for the market’s six broadcast stations, branded digital sites, and helping to program live properties, including Guitar-B-Que for St. Jude, Battle for The Bones, and others. While at iHeartMedia, he helped break such artists as Ed Sheeran, Cam, Dan + Shay, Kelsea Ballerini, and Hozier through early radio exposure, and served as Executive Program Director for the top-rated nationally syndicated The Bobby Bones Show and The Tige & Daniel show.