John Rich To Open Redneck Riviera Bar On Lower Broadway

John Rich

Downtown Nashville will soon offer another venue named for a country star.

John Rich, of Big & Rich fame, will open a Redneck Riviera bar on Nashville’s Lower Broadway in late 2016. A second bar is slated to open in Las Vegas’ Grand Bazaar Shops. Both locations will be operated by Bar Management Group of Charlotte, North Carolina. The Nashville Redneck Riviera will be located at 208-210 Broadway, the current site of Mike’s Ice Cream.

Both the Nashville and Las Vegas location will include an interior bar dubbed The Heroes Bar, which is dedicated to veterans. The first drink is on the house for active duty service members and veterans.

The two new venues are an expansion of Rich’s Redneck Rivera lifestyle brand, which launched in 2014 and includes apparel and footwear.

Rich says, “I’ve always dreamed of building the kind of place where my friends and family could get together and turn it up after a hard day’s work. Redneck Riviera is that place. We are going to build as many of them as it takes to offer a place for every hard-working American to cut loose and celebrate a job well done!”

“I love it when artists and musicians like John Rich who have found success in Nashville turn around and invest back in our community,” said Nashville Mayor Megan Barry. “John’s Redneck Riviera will be a great addition to Lower Broad and fun for visitors and Nashvillians alike.”

“We welcome John Rich to Lower Broad,” said Butch Spyridon, President & CEO, Nashville Convention & Visitors Corp. “Ironically, in tourism we often refer to that area as ‘Nashville’s Beach’ for visitors, so Redneck Riviera should fit right in!”

Dierks Bentley is also scheduled to open a bar on Lower Broadway in early 2017. The George Jones Museum, which has a rooftop bar and restaurant, opened in 2015.