Warner Music Group has become the first major music company to team with video streaming platform Vadio, giving Vadio and is distribution partners access to thousands of videos across WMG’s artist roster.
According to Neilsen’s 2015 year-end report, video streaming increased 101.9 percent year over year, in 2015.
“Vadio provides a smart service that gives partners quick and easy access to our artists’ content, within a ready-to-go video platform,” said Ron Wilcox, Executive Counsel, Business Affairs, Strategic and Digital Initiatives, WMG. “Vadio’s extensive distribution network of video channels expands the potential for Warner Music artists to connect with new fans, while creating new revenue streams on our artists’ behalf.”
“We pride ourselves on empowering new business models that create new revenue streams for content creators and media partners. For that reason, we are very excited about our partnership with Warner Music Group,” said Bryce Clemmer, CEO of Vadio. “We believe video will get integrated into every digital media destination. Therefore we are making it possible for artists, brands, and media partners to deliver high quality videos by making Warner’s video library viewable across large scale consumer experiences.”
About the Author
Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at jnicholson@musicrow.com.View Author Profile
