Gary Keffer
Universal Music Group Nashville has added Gary Keffer as Director of Strategic Marketing.
Keffer was most recently Director, Media and Partnerships for Remington Arms Company, where he managed media strategy for broadcast, print and digital platforms as well as handled media sponsorships and product placement for films such as American Sniper and Jurassic World. Keffer graduated from Old Dominion University in Norfolk, Virginia, and earned his MBA at UNC Greensboro.
“Gary is going to be a strong addition to our strategy and partnership marketing teams,” notes Brad Turcotte, VP, Marketing. “His knowledge of brand collaborations will be a huge asset to our team and artist roster.”
“I am truly honored to join UMG Nashville,” says Keffer. “The depth of talent on the artist roster plus the proven success with fans is without equal. I’m looking forward to working with Brad and his team creating opportunities to unlock even more value in the artists and their music.”
Keffer will help facilitate artist and brand partnerships for the entire UMG Nashville roster including Luke Bryan, Brothers Osborne, Chris Stapleton, Canaan Smith, Dierks Bentley, David Nail, Darius Rucker, Little Big Town, Easton Corbin, Gary Allan, Jon Pardi, Kacey Musgraves, Kip Moore, Alan Jackson, Lady Antebellum, George Strait, Mickey Guyton and more.
He can be reached at gary.keffer@umusic.com.
About the Author
Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at jnicholson@musicrow.com.View Author Profile
