Florida Georgia Line has added Nitto Tire as the presenting sponsor of their upcoming Dig Your Roots Tour.
Nitto Tire is a leading manufacturer of off-road and street performance tires. The brand will be launching an all-new tire in its Grappler line of truck and SUV tires this summer. Florida Georgia Line fans will get a first look at this new tire at CMA Fest in Nashville on June 11.
In addition, this new tire will be featured on a Florida Georgia Line-inspired truck (F150) built by Nitto. The truck will be given away to a fan at the conclusion of the tour. In addition, Nitto Tire will be activating on-site at select shows this summer while giving fans the opportunity to engage with the brand and win prizes.
“Being car enthusiasts ourselves, we are thrilled to partner with Nitto Tire for our tour,” says the duo’s Tyler Hubbard.
Brian Kelley continued, “Getting our own FGL inspired car is incredible! We are honored and can’t wait for one of our fans to drive away in it.”
Florida Georgia Line performed on NBC’s The Voice and ABC’s Jimmy Kimmel Live! on Monday (May 9). The duo’s next concert will take place Thursday in Tupelo, Mississippi.
