Sandbox Entertainment has added the John R. Cash Revocable Trust to its management/marketing roster in a partnership that will focus on strategic oversight and further brand development across all platforms for the legendary Cash name and its legacy.
“Johnny Cash has stood as one of the most enduring names in the entertainment business and we could not be more excited that Sandbox has been given an essential role in preserving and furthering the legacy of one of the most iconic artists of all time,” said Sandbox Entertainment President/CEO Jason Owen.
“Sandbox’s team understands how to keep Johnny Cash relevant and inspiring to his growing fan base. Cash’s artistic, poetic and prophetic legacy will thrive in Sandbox’s capable hands,” said Cathy Sullivan, Cash Trustee.
“My dad trusted Lou Robin to play an important role in the protection and promotion of the Cash brand, and I believe Dad would be gratified by Lou’s recommendation to turn that role over to Sandbox. Since my father’s passing in 2003, we have strove to maintain the same standard of business and morals as while he was alive. Josh and Jason pay careful attention to our needs and bring exciting new opportunities to assure the Cash legacy will endure and flourish,” added John Carter Cash.
“I’ve been working closely with the amazing Lou Robin for the past year to ensure we properly reflect the Cash history as we grow future fans,” said Sandbox’s Josh Matas.
Matas, via an existing business development arrangement, previously had been consulting on marketing and business initiatives for the Trust and will serve as manager moving forward.
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