Today (Jan. 6), iHeartMedia announced an exclusive partnership with Bell Media—Canada’s leading media company with 106 licensed stations—that will bring the iHeartRadio brand to Canada in 2016.
Upon launch later this year, iHeartRadio in Canada will provide access to the live radio feature offering listeners throughout Canada all of Bell Media’s broadcast and digital-only radio stations across mobile, auto dashes, tablets and smartphones, gaming consoles, wearables and more. The partnership will also bring iHeartRadio-branded events to Canada.
“We are partnering with the fast-rising iHeartRadio brand to develop its incredible presence in Canada through our leading platforms,” said Randy Lennox, President, Entertainment Production and Broadcasting, Bell Media.
“Partnering with Bell Media and launching iHeartRadio to our neighbors in Canada is an important milestone in further expanding our international footprint,” said Michele Laven, President of Business Development and Partnerships for iHeartMedia. “This new partnership will allow us to work with distribution partners, including auto and consumer electronics, to extend our brand and reach even further.”
In the U.S., iHeartRadio’s streaming music and live digital radio service delivers listeners access to thousands of live radio stations, plus user-created custom stations. iHeartRadio has surpassed 75 million registered users, not to mention the millions of listeners who tune in without registering.
iHeartRadio is currently available across the U.S., Australia and New Zealand.
Category: Featured, Organizations, Radio
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Eric T. Parker oversees operations and contributes editorial for MusicRow's print magazine, MusicRow.com, the RowFax tip sheet and the MusicRow CountryBreakout chart. He also facilitates annual events for the enterprise, including MusicRow Awards, CountryBreakout Awards and the Rising Women on the Row. eparker@musicrow.com | @EricTParkerView Author Profile
