Pandora Hires Former Borman Exec As Lead Country Curator

• October 16, 2015 [print-me target="div.post-title, div.post-meta, div.post-body" do_not_print=".twitterLink, .sharedaddy, .jp-relatedposts, .fb-comments-title, .fb-comments-text, .fb-comments, .post-comments" tag="span" class="print-me-container"]
Rachel Barnhard Whitney

Rachel Barnhard Whitney

Pandora has tapped Rachel Barnhard Whitney to join the company as Lead Curator-Programmer, Country.

Whitney was most recently was Director, Digital Marketing at Borman Entertainment where she was an advocate on behalf of the Borman roster for new and existing partner programs via a variety of streaming, sales and marketing partners such as iTunes, Spotify, Amazon, Google, and Pandora.

Prior to her work at Borman, she co-founded the digital marketing company Bigdata Marketing. Whitney has an MBA from Vanderbilt University.

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Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at jnicholson@musicrow.com.

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